|sondancing ~ a sondance publication – Issue 9.2|
Building Your Brand In Heaven
by Mike Higgs
At a recent meeting of one of the area nonprofit Boards that Mike sits on, there was some discussion about “building the brand” of the nonprofit by the use of “swag.” While the word “swag” has several definitions, the relevant one is, “products given away free, typically for promotional purposes.” Now, who doesn’t like free stuff?! Most of us have pens on our desks, magnets on our refrigerators, or clothes in our closets with the name of an organization or cause prominently displayed. Many years ago, Terri’s father was honored to be selected as the chairman of the National Sporting Goods Association, so we got to go to their annual convention in Chicago. In the massive McCormick Place Convention Center, hundreds if not a thousand sporting goods vendors manned booths to promote their wares and, in many cases, give away free “swag.” For Mike in particular, it was like a kid in a candy store! One T-shirt in particular became a cherished possession until Terri made him throw it out nearly 20 years later.
So, swag has its place in the building of a nonprofit or organizational brand, as does a robust web site and a prominent presence on Facebook, Twitter, Instagram, and other social media outlets. But what about building one’s brand in heaven? Yes, building an earthly business brand is usually not personal, but at times the line between business and personal can become blurred by a chase for Friends, Followers, Views, Likes, other social media metrics.
Since the Bible has a fair amount to say about building a brand in heaven, we will let a representative selection of Scripture speak for itself:
This the one I esteem: he who is humble and contrite in spirit, and trembles at My word. (Is. 66:2)
For the eyes of the Lord range throughout the earth to strengthen those whose hearts are fully committed to Him. (2 Chron. 16:9)
“Blessed are the poor in spirit, for theirs is the kingdom of heaven.
Blessed are those who mourn, for they will be comforted.
Blessed are the meek, for they will inherit the earth.
Blessed are those who hunger and thirst for righteousness, for they
will be filled.
Blessed are the merciful, for they will be shown mercy.
Blessed are the pure in heart, for they will see God.
Blessed are the peacemakers, for they will be called sons of God.
Blessed are those who are persecuted because of righteousness, for theirs is the kingdom of heaven.
Blessed are you when people insult you, persecute you and falsely say all kinds of evil against you because of Me. Rejoice and be glad, because great is your reward in heaven, for in the same way they persecuted the prophets who were before you. (Matt, 5:3-11)
Therefore, whoever humbles himself like this child is the greatest in the kingdom of heaven. (Matt. 18:4)
Now faith is being sure of what we hope for and certain of what we do not see. This is what the ancients were commended for. (Heb. 11:1)* * * * *
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